![]() Too much yellow or the wrong hue can feel cheap or spammy.Įarthborn Paints The psychology of orange Yellow can be great for drawing attention to call to action text and buttons. Use soft, light yellows for a calmer happy feeling. Use bright yellow (sparingly) to energize people or to create a sense of happiness. Yellow also has some negative associations such as cowardice, deceit, and cheapness. It is associated with competence, happiness, cheer, optimism, and youth. Salt, Fire & Time The psychology of yellow ![]() Red is generally not suitable for luxury goods, nature-related content, or professional websites/services. Red can be good for food, fashion, entertainment, sports, marketing, advertising, emergency services, and health care.ĭon’t overuse it! Too much excitement can be a bad thing. Use red as an accent color to draw attention to something, or to create excitement. It also has some potentially negative associations including war, violence, fire, anger, and danger. Red is associated with lust, excitement, love, energy, and movement. ![]() The color red can actually increase a person’s heart rate and cause them to breathe faster. Let’s take a look at some color basics: The psychology of red If you understand how color affects people, you can make sure that the colors in your website design are working for rather than against you. And even if blue IS perfect for your site, don’t forget to think about other colors you should use with it (and where). But that doesn’t mean that blue is right for your website. It’s no accident that so many popular social networking sites (Facebook, Twitter, LinkedIn, and Tumblr) and tech brands (Dell, IBM, HP, and Intel) have blue logos. Research also shows that color can increase brand recognition by 80%. Studies show that people decide whether or not they like a product in 90 seconds or less and that 90% of that decision is based solely on color. The psychology of color can help strengthen your brand, encourage sales, and even guide visitors toward specific pages or actions on your website. It influences not only how people feel, but what they do.
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